Fixed Operations has always been a vital revenue engine for dealerships; however, in a rapidly shifting market, relying solely on routine service traffic is no longer enough. The most successful dealerships are utilizing sales analytics to identify new profit opportunities within their existing customer base.

By comparing actual service performance to predicted averages, Dealer360 enables dealerships to identify overlooked revenue opportunities, streamline technician efficiency, and enhance customer retention. With Dealer360 Analytics, your team can transform fixed ops from a maintenance hub into a proactive growth driver.

---

The Hidden Value Inside Your Fixed Ops Data

Every repair order tells a story, but without analytics, that story often goes untold. Service departments generate thousands of data points daily, from labor hours to parts margins. Yet, many dealerships fail to connect these numbers to actionable insights that drive revenue.

That’s where Dealer360 Analytics steps in. By tracking KPIs such as average repair order (RO) value, upsell conversion rates, and technician productivity, dealerships gain a clearer picture of how well their service department performs against historical and market benchmarks. When compared against predicted averages, these insights reveal opportunities for targeted upsells, cross-sells, and process improvements.

---

Using Data to Identify Missed Opportunities

Imagine being able to pinpoint where your service department is underperforming before it impacts your bottom line. Dealer360 Analytics empowers you to do exactly that. These insights transform routine data into revenue-generating action plans, enabling your fixed ops team to sell smarter and serve better. By analyzing repair order trends and comparing them with predictive service averages, your dealership can identify:

• Missed upsell opportunities: Recognize vehicles that received partial service recommendations but never returned for completion.
• Underperforming service categories: Spot repair types where completion rates or profitability fall below predicted norms.
• Technician and advisor performance gaps: Evaluate individual performance metrics to tailor coaching or incentive programs.

---

Turning Insights Into Increased Profitability

Upselling in service isn’t about pressure; it’s about precision. When service advisors are equipped with the correct data, they can confidently make recommendations that add value for both the customer and the dealership.

Dealer360 Analytics allows managers to visualize which services are trending below expected averages, then drill into specific repair orders to understand why. Is it a missed multi-point inspection follow-up? Is a seasonal service campaign not converting? Or is there a training gap between teams? With these answers in hand, your service department can implement targeted changes that improve both the customer experience and the bottom line.

---

From Data to Action: Real-Time Decision Making

Unlike static spreadsheets or delayed reports, Dealer360 Analytics updates in real time. This means your service leaders can monitor upsell performance as it happens and adjust strategies accordingly.

For example, if oil change customers are declining recommended tire rotations at higher-than-average rates, Analytics can alert your team to investigate. You can then adjust advisor scripts, create incentive programs, or launch a micro-campaign focused on tire care, all driven by live data.

With Dealer360’s mobile-friendly platform, these insights are accessible anytime, empowering managers and advisors to act quickly and confidently.

---

Integrating Analytics Across Your Dealership

The benefits of Dealer360 Analytics extend beyond Fixed Operations. Service data often connects directly to sales and retention strategies, creating opportunities to convert service customers into new or used vehicle buyers. By integrating fixed ops analytics with broader dealership performance metrics, your team can forecast sales patterns, identify cross-departmental efficiencies, and maximize total dealership profitability.

Dealer360 Analytics streamlines this integration by connecting to your existing DMS, unifying KPIs across all departments, and ensuring your team always has access to the most accurate and actionable data.